👋🏼 | After seven intense and wonderful years, I am bringing GRöli Music to a close. When I left my agency desk jobs in 2018, I did so very intentionally to become an explorer. I got to dabble in so many areas of the music industry, from freelance tour management and merch management to booking, artist management, tutoring, and business coaching. I produced, promoted, and executed tours in and across all of Europe, UK, Turkey, Russia, The US and Mexico. I worked with DIY artists and with bands playing arena shows around the world. I sold merch to 30 people and to 3,000 people. I stayed in bunk bed band apartments and comfy sleeper buses, often one or the other within just a few weeks.
Being the CEO, bookkeeper, salesperson, PR manager, and A&R of your own company is wild and incredibly humbling. GRöli Music has been a one woman army from day one, a framework that allowed me to be exactly the “jack of all trades” I wanted to be. 2026 marks the beginning of my quest to become, let’s say, a “master of some” 😝. Stay tuned for two big new focus projects I am currently working on: A coaching program for artists and entrepreneurs and a new live music business cooperation I am genuinely excited about. You shall also continue to see me on the road here and there 😉.
A big fat wet round of kisses to the artists who trusted me with GRöli-booking their shows over the years. We did some really cool stuff together. I’m really proud of ya. You will find a little nostalgic tear-jerk recap in the carousel ❤️🔥
Stay in touch – Much love, Eva