GRöli Music is a booking agency, artist management & tour service company based in Berlin, Germany. It has been a one-woman army since 2018 and I’ve been a solo entrepreneur since. So, hi! Nice to meet you and thank you for checking out my page. I suppose you’d like to get to know myself and GRöli Music a little bit better, so here we go:
Like most of the people who end up in music business, I started out as a musician. A former wanna-be rockstar who got lured in to the dark side of working in music business and who ended up liking it, too!
I have been active in live music since 2005 and working full-time in music industry since 2009.
With school being over and my first punk band managing to pull off their 50th show, I decided to move to the Netherlands with a semester abroad in Memphis, TN to get a bachelor degree in international music management. Since then I have worn many hats in the event industry: Starting with internships in event bars and DIY Festivals, moving on to full-time jobs as a promoter (White Trash Fast Food, DE Berlin) and promoting shows- and festivals independently, then slowly moving on to the booking world as an agent (Audiolith Booking DE Berlin, Destiny Tourbooking DE Berlin). Eventually I started work as a tour manager and merchandise manager for various bands and venues, some of which I have admired my whole life. And all while still continuing to be a practicing musician myself. Dreamy! But-
After feeling the waters for over nine years it was eventually time to fly solo. I started my own little agency “GRöli Music” in 2019, starting out with managing, tour managing and booking the Israeli punk rock band Not On Tour and slowly building a roster.
Why leaving secure full-time jobs in prestigious venues and agencies you ask? Well. Booking can be a VERY tedious task if you are not fire and flame for who you are working with. Bosses are lame (most of them, not all!). The majority of the bands I booked and worked with over the years were male artists double my age, who had been around for decades. And most of them were buddies of my even older male bosses.
I loved what I did. But the how and who and where needed a little upgrade.
I wanted to work with MY buddies. I asked myself: Where are all the ladies at in Rock Music?
Why are they not on stage? Furthermore, the world is a big and beautiful place and exploring it should not be limited to 20 vacation days per year, nor should be the tasks I want to work on be limited by my job title.
And maybe, one day, I could be a pain-in-the-ass to my employees, too.
GRöli Music was born.
GRöli Music is dedicated to supporting national & international up-and-coming artists and groups of all genres (I like) who want to establish a name in the industry.
GRöli Music is booking shows in and around Europe, UK and is also currently busy building a network in North America.
GRöli Music is offering management and conceptional help for record releases, marketing and touring, providing in-depth knowledge and a comprehensive network of international partners within the music- and event industry including labels, publicists, merchandise companies but also backline companies , touring staff and tour transportation companies as well as international partner agencies.
GRöli Music is providing professional and experienced tour service for tour management and assistance, event production and merchandise management and vending.
GRöli Music was founded by a woman who has been an active part of music industry as an artist, employee, entrepreneur and music enthusiast.
GRöli Music is committed to empower and support other women who are doing the same, or would like to do the same and are struggling to do so.
GRöli Music wants to give guidance when it comes to problems in music industry and being self-employed.
There you go. That’s my little story about my way of distributing “good” music and high-fives all over the world. If you have any questions, want to know more about a band or simply just want to say hi, drop me a mail.
